How strong the competition is for a search is a matter of measurement, not opinion. Before we quote, we look at how often the terms you want are searched and how strong the sites holding those positions are today. Starter is the package for when those sites are weak.
What we do
- An SEO plan with priorities for the first months, built on keyword research in which the competition for every term is measured, not guessed
- The technical essentials put right: the site can be crawled, rendered and indexed, and it loads fast on a phone
- On-page work on the pages that matter: titles, meta descriptions, headings, images, URLs, internal links and the other on-page factors that decide how a page is read
- Your Google Business Profile set up properly and kept active, with its categories, services, photos and posts, so you appear in the map results
- One new page or article a month, written for a search you want to be found for
- Citations: your business listed with the same name, address and phone on the directories that matter for your trade
- Search Console, Analytics, rank tracking and AI visibility tracking, with a monthly report on what was done and what moved
- Algorithm changes and your competitors watched, and the plan adjusted when they call for it
Ongoing link building, conversion analysis and work on how AI answers describe you are not in this package. They start with Standard, and that is the line where Starter stops being enough.
Who it suits
Small and medium businesses with one location, in trades where the competition has not yet invested in search, and sites that have never been optimized, which even the basic work moves: a plumber in Ladner, a dental clinic in Tsawwassen, a landscaper in South Surrey. If the measurement shows the competition is stronger than this package covers, we tell you before we start, not after three months.
When results show
The first movement in positions usually shows after a few months. On contested searches, serious results take six months to a year of work. Nobody serious can guarantee first place by a date. Why a position matters as much as it does is explained in Why SEO matters.
A better position and more visits are leading indicators: they tell us the work is taking hold. What we measure the result by is the lagging one: the enquiries, the sales and the growth that come out of organic visibility, and how much of that visibility the site turns into revenue. That is why we care about conversion rate optimization, CRO, as much as about being found: the share of visitors who call, book or buy, and what on the page stops the rest. On Starter we tell you what we see on your pages; the heatmap and session-recording work starts with Standard.
Ask for a free consultation. We look at how the site stands today and tell you which package is realistic, even when it is smaller than the one you came for.