In strong competition everyone does the same basic work. What separates the sites on page one is scale and consistency: how much content goes out, how many mentions of substance are earned, and how fast the plan changes when an algorithm update lands or a competitor publishes something better. Pro is the package where everything is worked on at once, to a plan written for your case.
What we do
- Everything in Standard: the plan and the keyword research with the competition measured, the on-page work on titles, meta descriptions, headings, images, internal links and the other on-page factors, the new content, the citations and links, and the conversion analysis
- Technical SEO in full: crawling, rendering, indexing, speed, redirects, and structured data on every page type that matters, so Google reads each page for what it is
- On-page work across the whole site, with existing pages refreshed, because a page that once ranked does not stay there on its own
- Google Business Profiles for every location, each kept active and each earning its own place in the map results
- Content at the scale the plan calls for: service and location pages, articles, and the pages that answer the questions your customers ask before they call
- Full off-page: links, mentions and digital PR, the expert articles, the coverage and the presence in the places your customers and the AI assistants read
- Advanced optimization for AI answers: the entity work, the structured data and the mentions that make Google’s AI Overviews and AI Mode, ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok and the others describe you accurately and recommend you
- Conversion analysis: heatmaps and session recordings show what visitors do on your pages, the pages are changed for it, and the changes are measured rather than assumed
- Rank tracking and AI visibility tracking, with a monthly report on positions, what was done and what moved
- Algorithm changes and your competitors watched, and the plan adjusted when they call for it
Pro has no fixed scope, so it has no fixed price. What is in it and what it costs come out of a plan written for your site, your competition and your goals, and the plan is agreed before anything is charged. The price on the card starts where it does for that reason.
Who it suits
Medium and larger businesses in trades where page one is held by rivals with a budget and a team of their own: the Vancouver-wide terms, a business with several locations, a large site or a store. Here half the work brings nothing, which is why this is the package where everything is worked on at the same time. If the measurement shows that Standard would do, we say so.
When results show
The first movement in positions usually shows after a few months. On contested searches, serious results take six months to a year of work. Nobody serious can guarantee first place by a date. Why a position matters as much as it does is explained in Why SEO matters.
A better position and more visits are leading indicators: they tell us the work is taking hold. What we measure the result by is the lagging one: the enquiries, the sales and the growth that come out of organic visibility, and how much of that visibility the site turns into revenue. That is why we care about conversion rate optimization, CRO, as much as about being found: the share of visitors who call, book or buy, and what on the page stops the rest. On Pro, heatmaps and session recordings show us what visitors do on your pages, the pages are changed for it, and the changes are measured.
Ask for a free consultation. We look at how the site stands today and tell you which package is realistic, even when it is smaller than the one you came for.