When the positions for your searches are held by sites that already work on them, the work on your own site takes you to a point and stops there. Past that point, two things decide: what you publish and who links to you. Standard works on both, every month.
What we do
- Everything in Starter: the plan and the keyword research with the competition measured, the technical essentials, the on-page work on titles, meta descriptions, headings, images, internal links and the other on-page factors, and your Google Business Profile kept active
- New optimized content every month, to the plan: pages for the services and places you want to be found for, and articles for the questions your customers ask before they call
- Citations, plus ongoing link building and mentions from places search engines trust, built up month by month
- Conversion analysis: heatmaps and session recordings show what visitors do on your pages, and the pages are changed for it
- Basic optimization for AI answers: your pages structured and written so that Google’s AI Overviews and AI Mode, ChatGPT and the other assistants can read them, quote them and name you
- Rank tracking and AI visibility tracking, with a monthly report on positions, what was done and what moved
- Algorithm changes and your competitors watched, and the plan adjusted when they call for it
Technical SEO in full with structured data, content at a larger scale, digital PR and the advanced work on AI answers are not in this package. They start with Pro, and that is where Standard stops being enough: the Vancouver-wide terms, several locations, a large site.
Who it suits
Businesses competing for searches with real competition, where the rivals already have a tidy site and some content, and businesses adding a second city to the one they serve: a roofer working Delta and Surrey, a clinic with two locations, a contractor taking jobs across the South of Fraser. If the measurement shows the competition is weaker than you thought, we propose Starter. If it is stronger, we propose Pro.
When results show
The first movement in positions usually shows after a few months. On contested searches, serious results take six months to a year of work. Nobody serious can guarantee first place by a date. Why a position matters as much as it does is explained in Why SEO matters.
A better position and more visits are leading indicators: they tell us the work is taking hold. What we measure the result by is the lagging one: the enquiries, the sales and the growth that come out of organic visibility, and how much of that visibility the site turns into revenue. That is why we care about conversion rate optimization, CRO, as much as about being found: the share of visitors who call, book or buy, and what on the page stops the rest. On Standard, heatmaps and session recordings show us what visitors do on your pages, and the pages are changed for it.
Ask for a free consultation. We look at how the site stands today and tell you which package is realistic, even when it is smaller than the one you came for.